4/28/2006
Is copywriting like copyrighting?
| We get asked this all the time! Yes, they sound exactly the same but are spelled differently and of course are two totally different things. Copyrighting refers to a type of ownership protection for literary, dramatic, musical, artistic and certain other intellectual works. It's an area best navigated by a legal professional and has little to do with copywriting. Copywriting, well that's my gig. In the simplest of terms, it's about writing to sell. Using words to sell a product, service or even an idea. These are words you may see on a computer screen (like on a website), read on a piece of paper (like in an ad, on a brochure or even on the back of your cereal box), hear on the radio or even see in the sky for that matter. 'Words' and 'sell', that's what you need to remember (that's your 'main idea' as my 8-year-old would say). |
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