10/30/2006
The Great Machine Rebellion
| Mary Kay, the "Blog Queen," here (again). Our office is pretty much like any other. We come to work. If it's a Monday (like today), we exchange a few pleasantries about how our weekends went. Then we get down to work, in our case, writing copy. Actually, in our case, writing great copy. We work hard, we bat ideas and strategies back and forth, we produce. Sometimes--again being like other workplaces--our computers go down. This, I believe, is where we may differ. Everyone--and I mean everyone--from dentists to dry cleaners to doggie daycares have websites or blogs or both or--at a minimum--use computers for customer information and billing. Blog-wise, 40,000 new ones pop up each day. Website-wise, there are so many, I've lost count. The point is, we all depend on computers...including us here at Get It In Writing. So when the machines rebel (or is it revolt?), what's a body to do? For many, a computer crash is a great excuse to take a reeeeaalllly looong break. You may hear phrases like "The computer went down, so I couldn't work," echoing throughout offices. Here's an idea. Think! What? Think! Remember that...when you stop typing or looking up information on the Internet long enough to...well...engage your noodle? That's when you stop doing what you're doing long enough to sit and quietly reflect and come up with fresh ideas about the project at hand. Sometimes, in our case, if all the computers are down or even if they're working, we stop and engage in a group think. We exchange thoughts and ideas, and if the machines have rebelled, we write things down on paper. What? Paper! Yes, we use a pencil or pen and write ideas on a sheet of paper. Often, when we quit depending on the machines and turn on our creativity...that's when the really innovative ideas emerge. So take that, Machines!!! |
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