Subscribe in a reader

FREE e-book

Learn to:
Build
your business.
Attract new clients.
Gain visibility.
Sell more.


8 Copywriting Secrets Guaranteed To Grow Your Business
+ bonus e-newsletter
 

8 Copywriting Secrets Guaranteed To Grow Your Business

Name
Email


Do_It_Yourself Copywriting e-Book



52 Tips e-Book


VA Copywriting

DIY Copywriting

10/23/2006

Perception really is everything

Recently, a male friend asked me this seemingly-innocent question:
"So, do you work five days a week or do you work part-time?"
I answered him that this is a question that only a man would ask a woman, assuming that he was assuming that a woman with a family couldn't work full time. I mean, would a woman ever ask a man this question?

Meanwhile, his reasoning for asking the question was entirely different:
In his experience and to him, success means choosing your hours and choosing not to fo the 9-to-5 thing. He sensed I was progressing successfully in business and wanted to get some context on what success really meant as far as working and work hours.

This exchange made me realize how each and every one of us assumes what we want to assume, understands what we want to understand and interprets and perceives according to our own point of view. To an extent this is natural, but what it leads to is dialogue, conversation and even marketing messages that may not be hitting the mark or making much sense to the receiving end.

So what's the solution? I have no idea. Ask more questions? Be more "real?" Say what you mean and mean what you say?