10/31/2006
Where's OUR Candy?
| It’s Halloween…one of my (Mary Kay’s) favorite holidays. Don’t ask me why, but I’ve always loved it (and it’s not just about the treats, honest). But now that I’m all grown up and going trick or treating would probably be frowned upon, I do have a question. Where’s our candy. Halloween is one of our more creative holidays. Awards are given for the best costumes and I’ll bet the kids who are the most creative in what they wear, get the better treats…I’m talking the Snickers bar versus the box of raisins. But just about anyone can tie a scarf around his or her head, put on a gold earring and say, “Aargh.” So whoopdedoo, you’re a pirate, here’s your candy. What about the rest of us? Get It In Writing is a team of professional copywriters producing strategic communications for businesses. We’re among the people who are creative every day. So, where’s our candy? Maybe it’s when we see our clients succeed. It’s knowing that the copy we produced – whether for a newsletter, brochure, website, press kit, ad or whatever the vehicle – helped a business reach its goals and increase its bottom line. So there’s our candy. Maybe it’s not as crunchy as a Snickers bar, but it’s not as fattening and it sure is sweet. Now back to this trick or treating issue. So who cares if it’s frowned upon. Now where did I put my scarf and earring? |
There are so many things we need to give thanks for that having a special day to remind us that it is OK to do so, is great. Much better then let's say some prayers people engage in making them feel better and maybe clear the way for another day of abusive communications with people. It is up to each one of us to do the right thing. After all what goes around comes around! Just think about it if you keep true to yourself and your preaching, if everyone else will do the same, in the most minuscule way, wow then we have a party.
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