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VA Copywriting

DIY Copywriting

10/26/2006

ZOOMing into the 21st Century

Get It In Writing is made up of a team of professional copywriters -- moi being the eldest. Again, please note that this is being written by Mary Kay, NOT Allison, our president and chief copywriter. She -- Allison -- is a child of the information age, whereas I come from an era where I began editing on long galley sheets, marking changes with old, classic editorial marks using a blue pencil. And if an error was found that had been made by the printer, I had a rubber stamp that indicated "Printer's Error" in big, bold, red letters. This was a not-so-subtle indication that we, the customer, did not intend to pay for corrections to mistakes that the printer had made.

My evolution slowly moved into the late 20th century where I began typing on a Digital Equipment Corporation or "DEC" computer (whatever happened to them?) and eventually a Mac. But I must admit that initially learning to maneuver the mouse was difficult (but I'm also a bad dancer, so I guess it figures).

So now the fact that I'm actually writing a blog and occasionally have written about blogs kind of blows my mind. My point (yes, I do have one) is that it's important to keep up with technology
-- and with what's going on in the world in general. I really believe it's critical to keep one's brain in gear. Case in point: I just checked to see what happened to DEC. They didn't adapt to changing technology (even though they started out as a computer pioneer) and the company was eventually sold off in pieces to a variety of other corporations.

So, no matter your age, stay active, stay with it, keep up with things and when you need a real physical and mental challenge, go shopping and then go home and watch Jeopardy.
I rest my case!