9/25/2006
The difference between copywriters and the Home Depot associate
| We get this all the time: Can you tell me how much it would cost for you to LOOK OVER what I have ALREADY written? To me, this question says it all. It's all about cost and perception. A do-it-yourself mentality is great for Home Depot and Lowe's regulars, but not for copywriting and marketing professionals. It's not an exaggeration to say that the value of an effective, professional, credible and memorable marketing message is INFINITE. If you have "already written" something but still feel the need for professional intervention (as well you should), then let it go. Don't ask for the help but hang on to it with one hand. And then don't say that the estimated price is "too high" for something that is "already written." It would be like asking your doctor for a price on a check-up and then saying it's too high a price considering that you're well and not sick. Respect a professional's services, fees, approach and time. If you want to DIY, stick with Home Depot and leave the marketing to us. |
9/18/2006
Can everyone PLEASE stop forwarding me e-mails?!?!
| (WARNING: ANGRY MONDAY RANT!!): I have had enough. I really have. I'm talking about the forwarded e-mails that everyone and their mother feel they MUST send to save humankind. Maybe if I had EVER requested to be included on every chain mail, survey, love your child/mother/Lord, be careful of strange men and tampons (not together), then I would be happy for this sage, valuable advice but I didn't ask for it and I don't want it!! I have gone so far as to ask friends of mine to not include me on mass e-mail forwards. One went so far as to tell me that I HAVE to have some of this information and she will not stop. Excuse me, isn't that SP*M? And besides that, do you really feel that if you weren't enlightening me on the evils and joys of the world that I wouldn't know anything about anything? If you ask me, it's called a little too much time on your hands and it's also called "let's-e-mail-everyone-I-know-in-place-of-a-personal-call-or-e-mail-and-call-it-keeping-in-touch" (conversely, if you meet me at a business networking event and take my business card for the sole purpose of adding my e-mail to your mass forward list, I don't really want to do business with you). Sorry to be so blunt, but I don't want your business or your e-mail or, if this is your definition of friendship, then your friendship either. Sorry if I have offended anyone :). Hugs? |