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   Do-It-Yourself Copywriting e-Book

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52 Tips e-Book

52 Tips e-Book

3/05/2007

The raseon you siltl udnesrantd tihs.


Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe.

If you have never come across this before, it is an excellent illustration of how the human brain understands the written language. While the first and last letter certainly play a critical part in discerning the word, they can not be the only way we decipher a word. Here is an excellent article that looks a bit more in depth at the phenomenon: http://www.mrc-cbu.cam.ac.uk/~mattd/Cmabrigde/

If you are interested in creating some of your own jumbled text, Jamie Zawinski has written a perl script here that will convert regular text to scrambled yet still readable text.
posted by Get It In Writing, Inc. at Permanent Link