Subscribe in a reader

FREE e-book

Learn to:
Build your business.
Attract new clients.
 Gain visibility.
 Sell more.


8 Copywriting Secrets Guaranteed To Grow Your Business
+ bonus e-newsletter
 

8 Copywriting Secrets Guaranteed To Grow Your Business

Name
Email


   Do-It-Yourself Copywriting e-Book

Do_It_Yourself Copywriting e-Book



52 Tips e-Book

52 Tips e-Book


Visit Us Here

VA Copywriting

DIY Copywriting

6/14/2007

Does clever actually sell?

We've seen many business people become far too clever for their -- or anyone else's -- own good.

Creativity is great and will go a long way in getting your words read and your message understood. But don't go for the clever line at the expense of your real strengths - your message, the solution you are offering and your USP (Unique Selling Proposition). When writing to sell, focus on why you are offering and promising what you are offering and promising and less on being the cleverest wordsmith around.

Labels: , ,

posted by Get It In Writing, Inc. at Permanent Link