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VA Copywriting

DIY Copywriting

6/14/2007

What does the world of Web 2.0 mean for your business?

You may have heard the phrase 'Web 2.0,' the so-called second-generation phase of the Internet.

This is the phase where most of us now know the Internet exists, most of us have access to it and most of us have mastered the basics (e.g., browsing, searching, seeking information). When it comes to business and marketing in terms of Web 2.0, now it's time for a more sophisticated, targeted approach to what we do and why. In the world of the online, everyone is asking about setting up, maintaining and looking for everyone else's blogs, e-newsletters, web copy and "e" everything else from My Space pages to articles to press kits.

Through Get It In Writing, I am often asked my take on what's important in these areas as far as copywriting and the larger world of marketing. My recommendation is simple but true: make sure your foundation is in place before you start to build. You may have a great blog or a really fun, memorable My Space presence, but without a website as a "home base," you're not maximizing your cyber-potential.

If someone reads about you in an article or your blog or anywhere online for that matter, chances are they may actually be interested in doing business with your company and/or buying your product/service. What then? It's like those sign companies that say "a business with no sign is a sign of no business." No website? No online home? You're toast, the equivalent of a store in the mall being boarded up and locked in the middle of a Saturday afternoon.

The good news is no matter what stage you are at, there is much you can do easily and efficiently. Start small, make sure you have at least a good starter site in place and you can build from there. As far as basic pages, your home, services, about us and contact pages are a good start. Then you can start getting fancy, with wikis, blogs, podcasts and whatever else strikes your fancy.

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