7/15/2007
Wanted: Relevant content updated regularly!
| I recently read an interesting research brief put out by the Center for Media Research that is basically saying that while the need for and consumption levels of new, relevant and real content is expected to increase exponentially over the next few years, the sources for and production of this content is not expected to increase at a similar pace. In other words: the need for content is increasing like crazy but the production of this content is not increasing like crazy. So...the demand for copywriters, marketers and others who produce content (written, audio, video, etc.) will continue to increase signficantly into the forseeable future. Some data from the brief**: in the United States, the number of users of user-generated content will hit 101 million by 2011, up from the 2006 estimate of 69 million, while the "generators" lag at 91 million. Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006. The content they are referring to includes: video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.) **Source: eMarketer, June 2007 Labels: e-marketing, Internet Marketing, marketing research, web content |
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