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VA Copywriting

DIY Copywriting

8/25/2007

We Are All Experts At Something

I'm not going to lie...this has been a heady week for me! It started on Monday morning when I learned that Get It In Writing was featured in a Wall Street Journal article. (I knew the article was running, but I had been told it would be 10 days later.)

The whole experience of being covered by a "big-time" media outlet, even for me as a former journalist, was exciting and surreal. (My husband wants to know when he can quit his job. I told him not quite yet). Even better, I thought the article was interesting and really informative, especially for small business people looking to know more about blogs and blogging. (It was in the Small Business section. Click here to read a pdf of the article).

What did this experience teach me?

First, we are all experts at something or at a couple somethings. Don't ever underestimate that expertise. There are always others out there who are seeking out and will benefit from what you have to say.

Second, savor the moment for about a second and then try to build on it. My goal is to speak more, at venues and to audiences throughout the U.S. I believe that my experience and expertise in blogging is one area that will get me there faster.

Third, have your book ready for sale before your Wall Street Journal mention comes out!