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DIY Copywriting

10/18/2007

E-mail Marketing: Dos, Don'ts and Musts

Ever wonder if your e-mails are ending up top of mind or in cyber-trash land? Here are a few copy solutions to help get your e-mails where you want them to go.
  • Consider your subject line. The first 7-10 words (about 50 characters) are the most important part of your subject line as that's usually what fits in the viewer pane of most inboxes. Use strong verbs or emotional words. Create urgency. Draft several versions.
  • Use a headline that ties into your subject line. Be clear up front about the nature of your e-mail.
  • Make it personal. When crafting the body of your email, imagine you are writing to one person, not 10,000.
  • Don't tell people what they need to do. Instead, use persuasion and offer solutions to real problems.
posted by Get It In Writing, Inc. at Permanent Link

3 Comments:
Anonymous Michelle said...

Can also give keywordspy a try.KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com

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