Get It In Writing's Allison Nazarian (i.e., me) was recently quoted in a column on WomenEntrepreneur.com entitled Optimizing Your Online Press Release.

Online press releases can help your business attract attention and publicity. And a keyword-optimized press release is the gift that keeps on giving when it comes to search engines.

Boiled down, what do you need to include and remember to be successful with optimized press releases?:

• Relevant keywords.
• Regular distribution of timely, newsworthy, well-written releases.
• Wide but targeted distribution.
• Be ready for the web traffic, phone calls, e-mails and coverage.