10/23/2007
What do water slides and marketing have in common?
| I just came back from a vacation in the Bahamas with my family and some friends. We had a great time at Atlantis (the kids went crazy with all the water slides!). What I realized though, for the umpteenth time, is that there is no such thing, at least not for me, of truly getting away from it all. While I was able to relax and "chill" more than usual, I was not able, nor do I think I have ever been able, to turn my brain off. I thought about current client projects, solved problems, came up with new ideas and even gave free marketing advice (all in my head, mind you) to the resort I stayed in, shop owners, restaurants and even local taxi drivers. While I am grateful for the expertise I have gained over the years, I used to worry that I had some sort of brain-can't-turn-off-disorder. (And chances are that I do!) But you know what? I wouldn't trade the passion and excitement I feel for my clients and for marketing for anything. I love working with small businesses and entrepreneurs. I get a rush (not the Atlantis water slide kind of rush, but close) from knowing that the right words can change the course of someone's business - their dream and their passion - for the better. How's that for some deep vacation ruminations? |
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