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VA Copywriting

DIY Copywriting

11/02/2007

Wacky Web Writing (it's not really wacky, but we're trying to keep with the Halloween theme here)

Consider this: It takes most people less than 15 seconds to decide whether or not they will stay on a website.

So what is it that makes them want to stay, look around and buy? In short, it's ease-of-use, clear messaging and clearly-stated product benefits. They have a need. You have a solution. Tell them clearly what that solution is.

Here are my three favorite "do's and don'ts" of writing copy for the Web to get you started.

Less is more: Feel like waxing poetic about your product or service? Don't! It's a hard thing to hear, but the readers don't care. They want solutions.

Cut the...jargon: Readers like upbeat copy. They want a personal experience. Keep it real.

Think like a buyer: Shopping online is different than shopping in a store. Customers do not have the luxury of physically interacting with your product or asking live questions. Give them all of the details (even if you think they're obvious).