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VA Copywriting

DIY Copywriting

11/02/2007

Wacky Web Writing (it's not really wacky, but we're trying to keep with the Halloween theme here)

Consider this: It takes most people less than 15 seconds to decide whether or not they will stay on a website.

So what is it that makes them want to stay, look around and buy? In short, it's ease-of-use, clear messaging and clearly-stated product benefits. They have a need. You have a solution. Tell them clearly what that solution is.

Here are my three favorite "do's and don'ts" of writing copy for the Web to get you started.

Less is more: Feel like waxing poetic about your product or service? Don't! It's a hard thing to hear, but the readers don't care. They want solutions.

Cut the...jargon: Readers like upbeat copy. They want a personal experience. Keep it real.

Think like a buyer: Shopping online is different than shopping in a store. Customers do not have the luxury of physically interacting with your product or asking live questions. Give them all of the details (even if you think they're obvious).
posted by Get It In Writing, Inc. at Permanent Link