11/22/2007
What one thing can you do to jumpstart your marketing today?
| Do you often feel overwhelmed about marketing because there is so much you know you could and should be doing that you just don't know where to start? Would you feel any better if you knew that I often feel this way? For me, overwhelm is often the biggest factor in any delays or missteps I have or make in marketing. What I try to do to combat this and what actually works in my favor is the "baby step" method. Rome wasn't built in a day and neither does your marketing campaign(s) have to be! Make a list of 10 or 12 marketing tasks or efforts you wish you had the time and/or brain power to do right now. Just list them. These should be doable tasks like "write a blog entry" or "add an article to our website." Then pick your top 5 and tackle one every 2 or 3 days for the next few weeks. Don't let yourself go longer than one week between tasks. Don't even try to strategize, just get in a marketing can-do "action" mode. You'd be surprised at how much progress you make. (And let me know about it!) |
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