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VA Copywriting

DIY Copywriting

11/04/2007

What scares you about marketing?

I'm sure you've heard or read that the majority of us, both personally, professionally and any other way, are afraid of success. We actually fear success more than we fear failure.

How can that be, you ask? Why would anyone deliberately sabotage themselves or their success?

Take your marketing, for instance. There are tried-and-true methods and approaches that we know work. We know that it's imperative to know who you are selling to inside and out. We know they're looking for solutions, for you to speak to their pain, to speak their language. We know how they read (they scan), how much they absorb (not too much, just the most important points, and not even all of those) and how many times you need to tell them the same thing (more than you think).

Regardless of what we do know, however, many of us still do things, have ideas and write words that, well....don't work. But we still go with them, choose them, implement them much to the chagrin of our business partners, sales results and bottom lines. That's enough to make anyone scared of marketing, huh? So maybe it is actually the fear of doing what works that stops some of us in our tracks.

Whatever it is, marketing should be the friendly ghost of your business world, never the wicked witch.
posted by Get It In Writing, Inc. at Permanent Link