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VA Copywriting

DIY Copywriting

11/16/2007

Yes, but....No, but....But...But...But

The word "but." It makes my skin crawl.

It' s like when my kids or their friends start a sentence with "No offense, but...." Basically the "but" is saying that everything you or your conversation partner said or thought BUT whatever comes after the BUT is really what's important or true to key to the exchange.

It's really saying that what I (or you) said or what I (or you) said is all well and good but not really important. What I say or write after the BUT is where you should be focusing your attention.

I used to find myself justifying a price on a project by saying, "It is $xx BUT keep in mind that you also get X, Y and Z with that package." It indicates some fear, some timidness, some element of not being totally sure of yourself. Not a good sign in business or in life!

So eliminate the BUT from your life today.

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posted by Get It In Writing, Inc. at Permanent Link