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VA Copywriting

DIY Copywriting

12/16/2007

Bask in the perfection of our imperfections…

You may (or may not) have noticed that our website looks and feels new and different. We are still working out the bugs and glitches, and I want to thank those of you out there who pointed out issues to me. I really appreciate your time and effort.

This whole experience of trying to get a new site up with a seamless transfer from the old to the new got me thinking: I have been told I am a perfectionist (guilty as charged) and as such, I delay, stall and procrastinate with big steps, like a new website, because I never feel it's just right, perfect. So this time I decided that after three or so months, we would go live and tweak as needed.

It's been a learning experience and one that has taken me out of my comfort zone. And to tell you the truth, I probably wouldn't allow my clients to follow in my footsteps (the "do as I say, not as I do" approach) but in this one instance, it was actually liberating to throw caution to the wind and just do it.

What I have learned is that people - your clients, customers and basically anyone out there - will appreciate and respect you all the more for your honesty and human-ness (is that a word?). Even in your marketing, sometimes it is OK to doubt yourself and not be perfect. My favorite clients, vendors and business partners are, guess what…not perfect!

So let's bask in the perfection of our imperfections…until someone else finds a glitch in the new site!
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