12/13/2007
DRIP…DRIP…DRIP
| Have you ever heard of a DRIP campaign? It's a consistent, many times automated, way to keep in contact with new/former clients as well as prospects. Through the great tool of autoresponders, you can schedule (or "drip") groups of e-mails (or print communications) to your entire database or just to those that you choose. I always tell people to up the value of the content (advice, examples, tips, etc.) in these communications so that ultimately they are more memorable, credible and response-generating. |
