3/27/2007
Top 20 Words You Use in Speech or Copywriting That Make You Look Stupid When You Misuse Them.
adverse/averse "Adverse" means unfavorable. "Averse" means reluctant. accept/except "Accept" means to to receive with consent."Except" means With the exclusion of. affect/effect "To affect" means to influence, change or produce an effect "To effect" means to accomplish, complete, cause, make possible or carry out. If you're looking for a noun, you're probably looking for "effect." If you're using a verb, you're safest with "affect." allude/refer "To allude" means to speak of without mentioning. "To refer" means to speak of directly. all right not alright allusion/illusion An "allusion" is an indirect reference. An "illusion" is a false impression or image. around/about "Around" should refer to a physical proximity or surrounding (I'll look for you around the front of Baker Hall). "About" indicates an approximation (Let's have lunch about 11:30 a.m.). between/among Use "between" to show a relationship between two objects only.Use "among" when it's more than two. complement/compliment "Complement" is something that supplements. "Compliment" is praise or the expression of courtesy. farther/further "Farther" refers to physical distance. "Further" refers to an extension of time or degree. historic/historical "Historic" means important. "Historical" refers to any event in the past. imply/infer "Imply" means to suggest or indicate indirectly. To "infer" is to conclude or decide from something known or assumed. insure/ensure "Insure" means to establish a contract for insurance of some type. "Ensure" means to guarantee. General rule? Use "ensure." irregardless/regardless The word is "regardless." "Irregardless"? No such word. literally/figuratively "Literally" means in an exact sense. "Figuratively" means in a comparative sense. lose/loose "lose" means to To fail to win, or misplace. "loose" means Not fastened, restrained, or contained. peddle/pedal To "peddle" is to sell. To "pedal" is to use pedals, as on a bicycle. principal/principle "Principal" as a noun is a chief person or thing; as an adjective, it means first in importance. "Principle" is a noun meaning a fundamental truth, doctrine or law; a guiding rule or code of conduct; a method of operation. toward/towards "Toward" is correct. "Towards" is not. who/whom We rarely see the word "whom" in writing. But if your sentence has an objective clause referring to a person or animal with a proper name, you're being ungrammatical if you don't use whom. The word "who" substitutes for subjective pronounsā¹he, she or they; "whom" must be used in the sense of him, her or them. If you don't want to use "whom," restructure your sentence. Don't just stick in "who" when it is incorrect. -wise Do not use this suffix to coin words like "weatherwise." |
3/13/2007
Save yourself 34 days of continuous typing over the next 20 years. Dump QWERTY today.
As most of you know, QWERTY is the name for the keyboard layout that is the standard in the United States. QWERTY was created in the 1860's with the invention of the first typewriter. At first, logically, the letters were arranged in alphabetical order. This, however, began to present a problem as typists gained speed and proficiency. When typing at faster speeds, the bars of the letters that were located close together became stuck, slowing down the typist and marking up their paper. The solution to this problem was to space letters commonly used together at a distance from each other to avoid the bars sticking together. This was an excellent solution for the typewriter, but as computers replaced typewriters, the QWERTY standard transferred to modern keyboards even though the bar-sticking problem had been eliminated. The QWERTY keyboard was optimized to solve the letter sticking problem not for speed, accuracy, or comfort. This has resulted in unnecessary lost productivity, typing mistakes, and repetitive use injuries over the past 30 or so years. The good news is that you don't have to be stuck with the QWERTY and its slow, inaccurate, uncomfortable layout. In the 1930's with the invention of the electric typewriter a new layout known as the Dvorak layout was devised. This time, the key layout was created with considerations for speed, accuracy and comfort. It was devised specifically on the following principles:
-source Wikipedia With these considerations for speed and ease of use, many who use the Dvorak method report faster typing speed, increased accuracy, and less joint pain and repetitive use injury. a Blogger over at http://www.rubyonrailsblog.com recently switched to the Dvorak and gave a nice account of how long it took him to move from QWERTY to Dvorak: Here are his stats: Sep 06 5wpm Certainly switching a keyboard layout is a big undertaking, but consider how much typing you are going to do over the course of your life. If you are in a career with a light amount of typing say on average 1000 words per week. That is a total of 1,040,000 words typed over the next 20 years. at 60words per minute that is 12 days of continuous typing over 20 years. by increasing your speed by about 15% to 70wpm and you have taken away two full days of typing. Switching to Dvorak is even more of an advantage for people in writing oriented careers that type upwards of 20,000 words per week. Consider people in these fields will type 20,800,000 words over the next 20 years. At 60words per minute using the QWERTY keyboard this is more than 240 days of continuous typing. by using Dvorak and and increasing your speed conservatively by about 15% to 70wpm, that is 206 days of continuous typing, saving you 34 days of continuous typing over the next 20 years. As you can imagine, improving your speed by more than 15% your time savings would be considerably more. Sold on the Dvorak? well if you are, here are some places to help you get started with the switch: http://www.dvorak-keyboard.com/convert.html ....and because some people always have to take things to that next level, here is probably the worlds most ergonomic keyboard:
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3/07/2007
Nudge Your Co-Worker Every Once in a While
3/05/2007
The raseon you siltl udnesrantd tihs.
Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. If you have never come across this before, it is an excellent illustration of how the human brain understands the written language. While the first and last letter certainly play a critical part in discerning the word, they can not be the only way we decipher a word. Here is an excellent article that looks a bit more in depth at the phenomenon: http://www.mrc-cbu.cam.ac.uk/~mattd/Cmabrigde/ If you are interested in creating some of your own jumbled text, Jamie Zawinski has written a perl script here that will convert regular text to scrambled yet still readable text. |
3/02/2007
When people show you who they are, BELIEVE THEM!
| Attribution for this simple yet amazing quote goes to the one and only Oprah via my friend and colleague Denise Dorman of Write Brain Media. I have been burned lately, both in business and personally, and you know what? It's all my fault. I take full responsibility and after I pay for it, I will move on, better, stronger and greater than I was before. People show us who they are and what they're all about. When we move forward with the ones who aren't the best clients or the most honest friends or the most upstanding citizens, we almost always know it going in. That little voice inside tells us to set them free, cut them loose, kick 'em to the curb -- but sometimes -- actually often times for many of us -- we don't listen. Sometimes in business we don't listen because we see dollar signs and want to ignore the other parts of the picture. Sometimes in life we don't listen because we feel a false sense of good or love and want to believe this is right. We hear the voice and make un-smart (I didn't want to say stupid but they are stupid) decisions, say stupid things, even lie to ourselves and others all in the name of following these feelings. But we know. Deep down we know. And everyone who knows us knows. But we still do stupid things sometimes...but that's OK, we're HUMAN, every last one of us. Don't beat yourself up about it, don't think about it in the middle of the night, don't blame the other person and please don't blame yourself -- just keep moving on and be all the more wiser, stronger and more amazing for it. I know that's what I am going to do. Keep moving forward. One foot after another. Be happy and embrace all of the amazing people in your life and the other ones (we all have them) will fall off. And always remember that when people show you who they are, BELIEVE THEM! |
Stealing Copy
| Just as downloading music for free (i.e., illegally) isn't so difficult, so too is it pretty easy to copy and paste someone's words. That doesn't make it right, though. It actually makes it stealing. So not cool and it happens ALL the time. Lying, stealing, cheating -- all is NOT fair in love and war. So the next time someone suggests going to a website and "borrowing" their copy or they show you a competitor's brochure and ask you to "model" your copy after it, please think twice and ask them to do the same. We wouldn't steal your work, so don't steal ours. |






