1/28/2008
Unattended Blog Syndrome
| One day, a client I was speaking with used the term “unattended blog” to refer to the many blogs, including his, that had been completely and utterly ignored and, well, unattended to. How many of you have fallen victim to Unattended Blog Syndrome (UBS) -- the ailment that occurs after you have created your business blog and immediately following the realization that this is a creature with a never-ending appetite for words, messages and ideas? Is it better to create a blog and then ignore it or to not have one at all? Along the same lines, is it better to have an unprofessional web presence/website or none at all? That’s up to you to decide. I would argue that you need to have both AND both need to be updated, attended to and fed, fed, fed with new and relevant content. Just like a website is an absolute must for just about any business, so too is a blog -- and if you don't think so now, just wait until you lose a new job or potential client because they so enjoyed reading and learning from your competitor's blog. What's the cure for UBS? Good content, the right approach and consistency (and maybe some chicken soup?). Labels: blog, blog ghostwriting, blogging, unattended blog syndrome |
