1/23/2008
What's up for the new year?
| Print vs. online marketing A one-time shot to your clients through a piece of paper may not lead to more business. I always tell my clients that when they are in doubt, choose online marketing over print marketing because online is instant, changeable, less expensive and has a wider reach. In-person vs. online networking More and more, online networking and communications with potential clients, colleagues, alliances and vendors will prove to be more efficient, effective and long-lasting in terms of results than its in-person networking and communications cousins. (I know some of you may disagree with this.) Content is still king Ultimately, your message and words will make -- or break -- your sale. Be clear on what you are selling and to whom. Also be clear that your message is solutions- and benefits-oriented (and accurate, too!). Labels: marketing, networking, online marketing, online networking |
