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VA Copywriting

DIY Copywriting

2/20/2008

The Art of the Relationship (Part 2 of 2)

In my last post, I gave you the first three of my "art of the relationship" tips. Here are the next three:

Remember their human needs. No, I don't mean anything that personal. We are all emotional beings who want to feel appreciated and loved (bring out the violins). Your clients are no different. Thank them when necessary, tell them how much you enjoy your relationship with them or how much you respect them in their business. A little goes a long way!

Listen. You know the saying about having two ears and one mouth and using them accordingly? This could not be more relevant than with your clients. Listen to them. Really listen to them. Don’t assume you know their expectations and needs -- ask (and then listen to the answer).

Picture-perfect. Lastly, share your picture with your customers. In today's world we work with so many different people, some daily, and we never even see them face-to-face. It may be an old adage, but a picture is still worth a thousand words.

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