2/22/2008
Getting Your Blog Noticed
| We all know by now that the Internet is filled with literally millions of blogs – millions! Based on this number, the amount of blog posts floating around in cyberspace would appear to be endless, right? So how can you make your business blog stand out among the many? I have no idea. OK, just kidding. There is no magic formula, but there is much you can do to tip the scales of success in your favor. According to social media marketing blogger Scott Monty, the answer comes down to timing and technique. In a recent post, Monty revealed that bloggers who post on major developments as they happen are far more likely to attract readers. Because Google has the ability to quickly index blog posts as they come online, bloggers who are fast to post breaking news are rewarded with high placement in search engine results. (The saying about luck is where preparation meets opportunity comes to mind.) Timing, however, isn't the only great tool. Monty also recommends adding humor to your blog entries that should already be chock-full (but not overdone with) details and to-the-point information. |
Thanks for the pick-up, Allison. I will caution one thing, though: humor doesn't necessarily work for everyone. It's an angle I occasionally use on my blog and my readers are prepared for it.
Bottom line, you should do something to stand out from the crowd. Humor, artwork, video - whatever it is, it should be meaningful and unique to you.