2/15/2008
Understanding Key Words
| Everyone wants to be at the top of Google and Yahoo! listings but so few seem to understand that you don’t just magically appear there! SEO copywriting is not what I would call a mystery, but I am convinced that it is something that most people do NOT do well (sorry…). It is SO important for marketers and writers writing, editing or developing online copy to truly understand what keywords are, what they do, what they need to do and how to use them effectively. Yes, we all know that a keyword or key phrase is a word or phrase your potential customer would ostensibly use when searching for a company that provides your services or products. Clearly, this is an even more basic explanation than a SEO Copywriting or SEO Keywords 101 primer would give you. This world is infinitely more unknown and complicated than this, but I like to be clear and simple so that we are all getting the same point. Simple example: if you want to learn more about copywriting, or about how to hire a copywriter or procure copywriting services, you would search the term “copywriting” or “copywriter” or maybe “how to hire a copywriter” through your search engine of choice, usually Google or Yahoo!, right? These words are almost like the trail of bread crumbs you are leaving so that these potential customers can find you, huh? So when you are writing copy for your website, blog or other online marketing vehicle, you need to remember you are writing for two audiences, both equally discerning, both equally busy and rushed: your potential customer and the search engines. It’s a fine line, to say the least, to write effectively, simultaneously, for both audiences. Labels: blog, Internet Marketing, online marketing, web copy, writing for the web |
