3/06/2008
Good SEO copywriting doesn't grow on trees.
To make the Google cut, your copy needs to be: Relevant: to the topic, to your customers, to the search engine. Google wants to see that you are actually writing about what you say you are writing about. Updated: if the last time you revised a web page or site was 2004, it's not new or up-to-date. Google likes recency. More quality than quantity: It's not about making sure that your page or article has XX number of words or XX% if keywords. It's about using the words you know you need to have in a way that is consistent, relevant, well-written and logical. |
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