3/14/2008
How a blog can benefit your business
 Blogs are everywhere. Everyone has one, and those who don’t…well, they desperately want one. Through a blog, or online journal, a small business can generate interest in its product/service and traffic to its website. How?: Accessibility. Blogs project the image of accessibility. This may or may not be true for your organization, but companies that blog relay assurance to their customer’s that there is someone on the other end of the domain name. Brand Awareness. Blogs can help strengthen your brand awareness through repeated exposure to products and image in its entries. Plus, sharing your expertise in a very real and accessible way truly is priceless. SEO (Search Engine Optimization). Many businesses utilize blogs for SEO. By strategically placing key words, terms and phrases in blog entries, a company and its website will gain search engine relevance and prominence. So a potential customer who is looking for a product or service like yours may more easily find your website. FAQ. Blogs can actually reduce the amount of time you spend fielding telephone calls and e-mails regarding questions. Through blog entries, you can pre-empt possible questions your clients might have, give directions, phone numbers, hours of operations, areas of operation, etc., this reducing the amount of queries you had to address. (Plus, your FAQ on your website and in your blog can be chock-full of keywords as well.) |
Even though a blog can have a dramatic impact on many aspects of a business, many medium to large companies still don't understand the power of blogging. This is especially true in companies outside of the USA. Where I live and work a major portion of time must be spent in educating prospective clients to the potential of blogging for their business. Those companies whose intent may include acquiring multi-national clients are most prospectively of interest, but it's still a tough sell when the first language of executives and managers is not English.
Larry M. Lynch
http://bettereflteacher.blogspot.com/
lmlynchceativecopy@gmail.com
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