Traffic is truly a pillar of a company’s success. Without it, we can’t sell whatever it is we are selling. Through social networking, you can help drive quality traffic to your website. (As an aside, high traffic doesn’t mean much if it isn’t qualified. Don’t believe me? Read this Wall Street Journal article about the few months when my company, Get It In Writing, received 100,000+ hits to our website with little or no conversion.)

SMM also offers a plethora of networking opportunities unlike any before. Utilize the SM sites and forums to meet new colleagues and build relationships (and of course to re-connect with old friends, school mates, etc.).

Websites like LinkedIn and Facebook provide valuable forums where like-minded people can meet and collaborate. (Think of all the new friends you will have at those industry conferences!).