3/24/2008
How using SEO can increase website traffic
| OK, so now you know what SEO is. Of course, I am biased but I believe (actually I know) that good SEO copywriting will increase traffic to your website. Maybe not today or tomorrow, but it will happen. As the Internet grows it is becoming more difficult businesses to establish an online presence without good SEO, the copywriting, the meta tags, the whole package. SEO is not a one-shot thing, either; it takes time, effort and is ongoing. Many business owners opt to outsource SEO copywriting for this very reason. In a previous entry, I gave you the nutshell of the nutshell about SEO. So here is the nutshell of the nutshell of SEO copywriting: The search engines will scour your online copy and decide what words and pages are relevant to what terms and, if they are relevant, how relevant.  Web pages, blog entries, online press releases and archived newsletters are all fair game as far as the search engines. So all of this content needs to be written, from the start, with a keyword strategy in mind. Want to rank highly for “black TV stands?” Well, you need to write articles and pages that read well, make sense and, oh yea, are actually about black TV stands. Not only does the content need to be relevant to the keywords and vice versa, but it needs to be consistently added to and updated. You may have a great, well optimized page on black TV stands, but guess what? If you competitor does as well, and his was from last month, and again another one from last week and a new one next week, then his site will rank higher than yours. Guaranteed. |
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