3/25/2008
The marketing shift: How & why businesses are moving from print to online (Part 1 of 2)
| A noticeable shift in marketing campaigns and strategies is taking place at this very moment. Across the globe, more and more businesses are shifting their focus from print marketing campaigns to online media strategies.  The reasons for this significant shift are actually quite clear. According to InternetWorldStats.com, more than 238 million North Americans utilize the Internet today. That is more than half of the continent’s population. On the flip side, Winning-NewsMedia.com reported in 2005 (and this was three years ago!) that the amount of Americans who read the newspaper is quickly diminishing. According to the website, daily newspaper circulation had dropped to just 55 million in 2002. The website also claims network television have seen a sharp decline in viewers. Looking back to the Internet, business owners have the unique ability to market their products and services in a way like never before. Not only is online media a less expensive strategy than traditional print media, it also features to ability to reach millions of new potential clients. The 55 million Internet surfers in North America make up just 19 percent of the world’s Internet users. In all, there are more than one billion Internet users across the globe. What other medium has the ability to reach one billion potential clients? The answer is none. |
Distribution over the internet is booming now. Survey’s also predicting that online readership rate is increased rapidly from that past three years. Circulation over the new technology mediums like web, RSS, pod cast, blog, mobile, social media are in boom and these mediums replaced the traditional publishing and generating revenues for the publishers. Companies like http://www.pressmart.net helping print publishers in digitization and distribution of the publication over the above mediums.