3/31/2008
The marketing shift: How & why businesses are moving from print to online (Part 2 of 2)
 As more consumers head to the Internet to research and purchase goods and services, more business owners and marketing professionals are also jumping on board the Internet revolution.According to BizReport.com, online advertising revenue topped $21 billion in 2007. That is a 22 percent increase from ad spending in 2006. Aside from reaching a wide audience, which in and of itself is significant, online advertising has other benefits as well. First, online media is 100 percent traceable. Additionally, it is an interactive medium that allows businesses to place the consumer in a position to make a purchase. Along the lines of interaction, consumers are likely to share their experiences with your business or product via online social media websites that bring a whole new meaning to the concept of “word of mouth.” Last but not least and perhaps even most important, online media is economically a wise decision. It drives more conversions in a transparent, inexpensive and forward-thinking manner. Labels: e-marketing, Internet Marketing, online marketing |
