3/20/2008
When The Google Gods Smile Down On You
| Just a few years ago, SEO copywriting wasn't something anyone even knew they were looking for. As far as Get It In Writing, this certainly wasn't something we even knew we could (or should) offer. But all that has changed. Now, I would say that 1 or 2 out of every 3 inquiries we get is SEO-related, from web copywriting to blog ghostwriting to SEO articles to optimized press releases. And understandably - I mean, who isn't trying to crack the Google code and catapult themselves and their business to the top of the search engine pages?? The desire is where the similarities end, though. Everyone wants great rankings, but most still don't understand how you get there. There are many different components and moving parts to the picture. As far as the SEO copywriting portion, which is my company's expertise, I believe it is less mystery and more technique and realism.  Most people do not (please don't be offended) know how to write good, effective SEO copy - they just don't. Those who do know that they need to cater to two audiences - their target customers AND the search engines - within the same copy and do it so well that both groups think it's directed right at them.There's so much more to SEO copywriting than these few explanatory sentences. (By the way check out this blog entry on an amazing SEO success we recently had with a L.A.-based attorney client.) But here's what you need to know about SEO copywriting: it's very powerful when done right, most people are not experts at it and, when someone tells you they can deliver an SEO article or web page for a few dollars, chances are you will get what you paid for (not much). Labels: business writing, copywriting, seo, seo copywriting, small business |
