4/15/2008
Are You Choosing the Right Marketing Vehicle?
| You have a limited budget and can’t do everything you want to do marketing-wise. Sound familiar? How do you know what marketing vehicle to choose? How do you know whether you should be writing a brochure, a webpage or something else? Take some time to figure out the following:  What is the purpose of this marketing effort? Is it for a one-time event or product? Is it a general corporate or business piece that is meant to last for a long time?How will it be distributed? If it is not something you need to deliver in person (like a sales sheet at a trade show), then online/web may be your best bet. If it needs to be mailed, that’s something you need to determine as well. Will it be “evergreen” or revised often? A web page or other online format is far easier (and less expensive) to update than is a print piece. Who is your audience? Does it get all of its information online? Is this an in-person sales type of relationship? You need to know how your target market best accesses and digests its information. Labels: low-budget marketing, marketing, marketing research |
