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4/03/2008

Anatomy of a blog entry (a good blog entry)

Blogs are everywhere, and some 100,000+ blogs are being created EVERY DAY! (In September 2007, Technorati reported it was tracking 106+ million blogs.)

In my humble opinion, your blog entry and together as a group, your entries, are what make or break you. So, the anatomy of your blog entry is crucial, right?

Here are MY PERSONAL beliefs (based on professional experience and real results) on what a blog entry should and shouldn’t be:


  • An ideal blog entry is made up of 150 to 200 words. You have more to say on the topic? No problem – break it up into parts (1 of 3, 2 or 3, 3 of 3, etc.).


  • Headline is key.


  • SEO it – keywords are key. You want to rank highly for “SEO copywriting?” Then use the term! (See how I did that!?).


  • The body of the entry should actually match what the headline promises.


  • The blog entry itself consists of timely, relevant and real information your audience can use.


  • It should be written for “blog skimmers” – those who skim the blog’s content, picking out keywords here and there and only fully reading if something catches their eye.


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posted by Get It In Writing, Inc. at Permanent Link

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