4/29/2008
How does your marketing taste?
Regardless of the forum you use for marketing, there are four essential ingredients to make sure you have a tasty message! 1. Customers want to know who you are and what you are all about. The easiest and least expensive way to make this happen is via the Internet. Right now, potential consumers everywhere are on-line looking for your service and the more they know about you, the more likely they are to hire you. 2. Offer a value-packed product. When a consumer has multiple experts to choose from for a particular service, they will go with the professional that offers the most value, not necessarily the one that is the least expensive. It is important to know the difference! 3. Incentives are important. Once you have provided great service to customers, it is likely they will return, but incentives are key when trying to attract new customers. Offering free promotional products of value or discount coupons can make the difference. 4. Don’t let past customers forget you. Use a post-sale marketing campaign to stay in front of past customers so they remember your great work the next time they are in the market for your service. Labels: Internet Marketing, marketing, small business marketing |
