4/06/2008
Is Your Content Green?
| You may already think (rightly so) that content is what drives your future sales and current visibility and sales inquiries. You may also think (not so rightly) that you need to have a lot of content to push your marketing efforts, you can't reuse past material. But the truth is that you can. Consider it a means of recycling, saving the Earth one article at a time. If you can reuse a soda can, you can reuse a business article. So why not contribute to the “greening” of marketing content?  YOUR: Expertise is valuable, right? Services and products are much-needed, right? Target customers are eager for whatever tips you can give them, right? SO…why would you share only once? Take your existing content and re-purpose it. The recycling potential of good content is priceless – and you never know who you will “speak” to and in what format.
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