6/27/2008
How to get your hands on a dose of marketing perspective?
 Here are my commandments on how to keep your eye on the big picture even as you are so focused on your own slice of the business world: » Read, read, read. When it comes to your market, your industry and what you know, there is no such thing as too much information, too much knowledge. » Know thy audience and know thy competitors. “Nuff said. » Don’t be 24/7/365. Take time, schedule it if you need to, to focus on something not related to your business. » Keep it humble. Don’t assume, talk to others, ask questions and always be prepared to change your mind and your plan. » Be real. You’re important and what you do is important but there’s a whole world of important people and businesses and causes out there. Labels: information marketing, marketing, marketing research, small business marketing |
