• Where they are,


• Where they’ve been,


• Where they can go next,


• How to get in touch with you, and


• Where the home page is.

Mistake # 2: Putting existing print on your website.

No, no, no. Do not take your brochure, product catalog, employee manual, whatever and simply put it on-line. Printed materials don’t work on-line; they’re two totally different species. Wouldn’t you be annoyed if you read a brochure, had your interest piqued, logged on to the site and found the exact same copy there? I would…and am quite often!

Mistake # 3: Believing people care about you personally and your website.

In the final analysis, nobody truly cares about your site. That sounds horrible, but it’s true. What people want is a solution. They want their problems solved and they want to figure out in as few seconds as possible whether you’re the one to do it for them.

Labels: business writing, seo copywriting, web content, writing for the web