It’s inevitable. Every year, around February or March, people start anticipating a business “summer slowdown.” They’re the same folks who talk about a “slow December” starting sometime in mid-October. Then they put off doing anything of substance until mid-January because, they reason, things are dead for a good few weeks from start of the slow December. You can certainly talk a slowdown or a slow period or a lull in business into being, but why would you want to?

Just like those who refuse to operate under the shadow of a recession (or whatever word they put on it), I, too, am not interested in focusing on all the potential slowdowns and lulls that can come my way. (Not to downplay high gas prices, unemployment records and everything else that is making times tough for people.) BUT….to me, marketing, and success in general, is about focusing on what you want and on where you want to be – not on all of the potentially not-so-great things that can (and, yes, do) happen.

I’m not saying you, or I or anyone else is immune to significant trends or to anything else that affects the masses. But why base your life (or your business) on a fear-based approach? Why not expect the best? I do…and I get it, too – no matter what the season.