8/19/2008
Feel their pain – then write it and sell it.
| We talk a lot about knowing your target market and feeling the pain its members feel. But how do you go about this practically? It’s not about what you have to advertise. That’s secondary. Your market is looking for a solution. You need to address those pain points and offer a solution. A quick glance Maslow’s Hierachy of Needs gives you an insight into pain points. * Food, shelter, clothing * Safety, security, comfort * Love (self, others, family) * Esteem, recognition, status * Independence, self realisation, accomplishment This is where it gets interesting because your pain points may change as your priorities change. And, what some people see as a “need” others may see as a luxury. Both “wants” and “needs” can be pain points. A good start for you is to use yourself as a reference point. What are your pain points? What would you pay money for? What need or want would it solve and how? Look at other marketing copy. What works? What doesn’t? Labels: freelance writer, marketing, sell |
I found that the blogs and sites I respond to are those where the author talks about real problems rather than putting over a hard sell for a product. There is a fine line between spilling your whole life story and just enough to let the reader know you are real, you care, you also have had problems which your services and products can address.