8/05/2008
Give Your Client A Reason to Buy Now, E-mail Marketing (Part 1 of 2)
 Are you as addicted to e-mail as I am? I know I am not alone when I say one thing I feel lost without is access to my e-mail. Even if you don’t personally feel like an e-mail addict, you have to admit that a good portion of the population is constantly checking their e-mail. This is an important bit of information to consider, especially when planning your marketing strategy. E-mail can (and in many cases should) be one of the most powerful elements of your marketing. With e-mail you can link potential customers directly to your product or service offering, as well as your website. By incorporating an e-mail campaign into your marketing strategy, you can focus on a particular product or service and put it in front of a specific group of customers. You can alert them to a big sale or promotion, a new product release, or to an upcoming event; possibly prompting them to buy now instead of later. Labels: e-marketing, Internet Marketing, low-budget marketing, marketing |
Hi...
I'm also lost without access to e-mails. I subscribe to many different sites and people use e-mails in so many different ways. Some constantly send out e-mails with a hard promotional tone. At times I get flooded with these kinds of e-mails and in the end I unsubscribe.
The e-mails which have me really looking forward to receiving are those which provide useful information with the odd bit of promotion of a product and service, and treat me as a person not just as a consumer or potential consumer.
Jeanne