One of the many benefits of e-mail marketing is the ability to put your product or service in front of a targeted group of prospects, hopefully prompting them to buy now as opposed to later (or "some day").

E-mail advertising is also less expensive and better for than environment when compared to paper advertising; it also increases your potential for web traffic by putting them just one click away. Another bonus, unlike a printed brochure or newsletter, is that with e-mails, you have the opportunity to edit, change and customize the copy even after the campaign has started.

1) The subject line, it is the MOST important part of the message. It needs to be exciting and energetic, as well as specific and truthful. A dull or misleading subject line will land your marketing efforts in the virtual trash bin.

2) Images can tell a very meaningful story. Most of your potential clients are busy and likely will just skim the copy of your marketing material unless something catches their attention and compels them continue reading. An image is a great way to grab attention and increase the likelihood of your copy actually getting read.

3) It doesn’t matter how great your product or service is, or how well your marketing copy is written; customers will only buy from you if it is something they need. Since an e-mail campaign can be targeted, keep it that way so you are not flooding all your prospects with the same marketing regardless of their needs or wants.