8/08/2008
What’s a tagline and does yours make the grade (and the sale)?
| A tagline may very well be the single most important ad you will write about your business. Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven words, that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different. These few words shoulder quite a heavy responsibility. What do they and should they do?
Visually or graphically, your tagline is usually present with your logo and your business name. It should be used in all marketing materials, from your website to your printed material to your business card to your stationery. Labels: Billboards, business building, business writing, tagline, tagline for your business, web traffic, writing a tagline, writing for the web |
