8/11/2008
You may be driving traffic away from your website
If you are a small business owner with a web presence, then trying to determine the most effective SEO (search engine optimization) techniques for your small business website is almost ALWAYS a top priority for you. Whether SEO is something you outsource or do for yourself, it is never easy to understand all the formulas and algorithms that the many search engines use to rank our web pages. One definite to consider, search engines like Google and Yahoo! are probably the best dictionaries in the world as the have their entire index of the web to use for a source of comparison and correction. This goes for grammar and proper writing format as well. What does this mean for you, the small business owner concerned about your SEO? It means that you can avoid driving traffic away from your website. Web pages with incorrect spelling, grammar issues, run on sentences and long drawn out paragraphs will not be ranked well. Search engines will not know what to do them as they won’t compare to the masses of web pages that are well written with correct spelling and grammar. Labels: seo, seo copywriting, small business, web copy, web traffic |
Hi
It's not only search engines that get turned off from grammatical errors and bad spelling... many readers do as well.... including me!
I know there will be a certain amount of errors in a website... but when it seems it is extremely sloppy, I turn away. If I feel a person on the other end of the web page doesn't care enough to make sure everything is ok on their website I don't feel overly confident they will deliver the goods to me... whether that is free information or a product.
We all make mistakes... but you need to take care to rectify as many as possible.
Jeanne