9/03/2008
Preparing For Your Next Business Writing Project
 Whether it is a report, blog, letter, email, brochure or speech, the most important part of the writing process happens BEFORE you write one word. While many people prefer to skip this step and ignore its very existence, it’s essential to prepare and gather as much information as possible about the subject for which you are creating copy. (And when you don’t go through these steps, your response/results, will undoubtedly tell the tale!) So before you begin your next writing project ask yourself the following questions: 1) What is/was your driving force for the creation of your product or service? 2) What are the key benefits/solutions your product/service provides? 3) What is your “elevator speech” (i.e., what you tell a potential client about your business/product in just 30 seconds)? 4) What is the ultimate goal for this particular project? 5) Who is your target audience? Be specific – you may need to break this down into sub-audiences. 6) What problems does your product or service solve? What solutions does it offer/promise? Labels: business writing, writing |
