9/10/2008
When You Assume
| When writing marketing copy just as you shouldn’t assume something about your audience, you also shouldn’t assume something you do know for sure is not important. You never know when an inconsequential detail about your target may become the focal point of a campaign or marketing piece. So before you start your marketing copy, consider these characteristics about your target market: • Gender: Are they men, women, both? • Experience: Is your service or product one they use after they have unsuccessfully tried others? They might be frustrated or untrusting. • Hot buttons and triggers: Are there trigger words that really wake them up? If so, what are they? • Age: Are they concentrated in one particular age group, or are they different ages? • Socioeconomic level: Are you targeting high-income people? People of all income levels? Lower-income men and women? • Habits: Reading and online habits? Are they Internet-savvy? Do they only read print hard copies? Are they no-nonsense, or do they prefer more of a touchy-feely approach? • Time crunch: Is your audience busy and time-starved? (Who isn’t?) • Relationship: What is your relationship to the audience (i.e., formal, informal, authoritative, submissive)? Are you an expert, a trusted friend, a caring shoulder, a remote authority? Your answers will give you a great head start on the copy and make sure you don’t make the mistake of leaving out an important detail that may result in sales! Technorati Tags - internet marketing,marketing copy,target audience Labels: Internet Marketing, marketing copy, target audience |
