10/29/2008
What’s an optimized press release?
| I get more questions about writing press releases than just about anything else. (Maybe blogs, too.) Do you know what an optimized press release is? Have you ever written one? It’s still the case that most people don’t understand why or how a press release is optimized. Without getting too deep into why you MUST make friends with the search engines (and by search engines I mean Google and Yahoo!), here is the most important thing to keep in mind when writing your releases: Keywords…What are your potential clients searching for when they seek a service or product like yours?
 Excerpted from my e-book: Copywrite U: The Complete Guide to Writing a Press Release That Gets Results. Buy it now for a ridiculously low price.
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