1. Organize informal discussion or focus groups over coffee or lunch. (Call them brainstorming sessions, focus groups, conferences – whatever you want.)


2. Interact with people and companies in your target market at conferences, trade shows and workshops.


3. Ask questions and encourage discussion on social networking sites like Facebook, LinkedIn and Twitter.


4. Keep an eye on the competition and how they do things. What works? What doesn’t? What are they overlooking?


5. Be realistic about your business and researching your target market – you will never be everything to everybody.

Labels: business branding, forums, small business, small business marketing, target audience