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VA Copywriting

DIY Copywriting

10/13/2008

Why your choices do matter


I’ve been thinking a lot lately (OK…I am always thinking about this kind of stuff) about what success really means to me.

I speak for myself, of course, when I say that success is largely defined by this one word: CHOICE.

To me, success has a lot to do with freedom. Freedom is about CHOICE.

In the beginning of my career, when I worked for others, I felt trapped. I didn’t feel very excited about my days or my future days, and felt that I wasn’t where I really wanted to be. I was, or at least I felt I was, choice-less.

Even on a bad day, I am grateful for the choices I have:

• I choose how (and how not) to spend my time.

• I choose to work with people I love and not to work with those I don’t.

• I choose to take on the projects that I feel passionate about and that allow me to use my skills and expertise to help my clients.

• I choose to refer projects and clients, when applicable, to those professionals who are better-suited to the task at hand.

• I choose to work with vendors, contractors, colleagues, clients and partners who are professional, honest and excellent at what they do.

And, really, I can choose to choose success. And that is what I try to do every day. Not every day on its own is what I would call a success. But the choices I have created for myself – and I hope you feel this way about your life and your career as well – make the inevitable ups and downs all worth it.

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